In the spring of 2022, Cartoon Network and TikTok partnered to combat bullying on and off the platform. Based on both brands’ relationships with the Cyberbullying Research Center, it was a natural fit to come together to create positive change. "We Speak Up" aimed to make a measurable difference against cyberbullying by spotlighting on and off-platform anti-bullying prevention solutions. A diverse cast of creators worked closely with industry experts (like Anti-Defamation League) to create compelling content and empower the TikTok community to embrace their uniqueness, combat hate, and foster inclusivity.