If you remember Goosebumps books, you’ve probably got aching bones and joints now. And that means you should probably add collagen to your daily routine.
To celebrate Halloween 2023 and hit home the product benefit, Vital Proteins created their own version of Goosebumps book covers to inspire self care with a dose of nostalgia. Because it’s a scary truth: after you turn 30, your body’s natural collagen production starts slowing down. And that can lead to creaks, aches, stiffness and possibly even bumps in the night. Luckily, that’s where Vital Proteins comes in.
This social-first campaign ran throughout October across Instagram and TikTok.