Graduate Hotels x The Rose Bowl Game

The Grand Dad of Them All

As the hotel brand dedicated to serving and showcasing vibrant university-anchored cities across the US and UK, Graduate Hotels was a natural fit to partner with “The grand dad of the all”: The Rose Bowl Game. One New Year’s Day 2020, we created the Graduate Hotels Fan Den, a split room set up meant to showcase the Eugene and Madison properties’ locally-inspired design and stoke the gameday rivalry. Throughout the day, we offered fans the chance to take their picture against our Graduate backdrop and enjoy custom cocktails courtesy of Azunia Tequilla.

Roles: Creative Direction, Project Management

Fabrication and install by Moon Labs Productions