Ellie Brzezenski
Creativity. Culture. Content.
Pizza Hut’s #ForYouPizza
In the Fall of 2021, Pizza Hut partnered with TikTok superstar @angryreactions to launch their new promotion, the $10 Tastemaker. To drive awareness of the offering, Oneya first took to TikTok to promote his unique blend of toppings and encouraged fans to try it for themselves. But, we knew that wasn’t enough. Just as no two people have the same ForYou feed, no two pizza orders look the same.
In the second phase of this campaign, Oneya put out a call. He challenged TikTokers to show off their ultimate $10 Tastemaker order for the chance to win free Pizza Hut pizza for a year. He tapped his Creator friends to help spread the message to their own unique followers and communities. And while all the submissions were delicious, TikTok user @sillyskitter took home the pie with her unique combination of chicken, pineapples and mushrooms.
