Havas Peep Show

With so many businesses going pink for Breast Cancer Awareness Month, Havas Chicago decided to go topless. The outwardly racy display caused passersby to do a double-take when they looked inside: topless, painted mannequins displayed sobering breast cancer statistics brought to life by local artist Anthony Lewellen.

To make this shock and awe meaningful, we asked viewers to posts a photo of the Havas Peep Show using the hashtag #HavasPeepShow. For every post and share, we donated $1 to breast cancer research. 

In the 17 days that the #HavasPeepShow was in business, #HavasPeepShow raised a total of $18,438 for breast cancer research.

The Havas Peep Show was featured in outlets such as Adweek, The Chicago Tribune, Le Book, Little Black Book, and Fox News. 

All photos shot by @dannymota

Roles: Strategy, Creative Development, Copywriter