Moen

For years Moen stuggled to differentiate their brand in the low-involvement, high stress category of home fixtures. To shift perceptions and appeal to a growing market of young DIY-ers, we tapped into the real reason people remodel: to make a space for their lives to unfold. The "Buy It For" campaign–comprising of print, social, digital, and TV– focused on telling intimate, relatable stories, while showcasing the versatility and durability of Moen faucets and fixtures.