Spotify’s Bag Check

Bag Check is a Spotify Original Branded Content Program that pairs preferred partners with emerging artists to discuss their on the road essentials. From tour to travel, dating and parenting, Bag Check provides natural brand integration and a dose of star power through authentic artist storytelling and a whimsical stop motion animation.

Orbit & Greyson Chance

Dating can be rough.

In this edition of Spotiy Bag Check, Orbit tapped emerging artist Greyson Chance to talk about his go-to dating essentials, ranging from sick concert tickets to his signature cologne.

Hollister & In Real Life

How do you Carpe Now?

Though back to school can be a stressful time, Hollister wanted to encourage teens to embrace of "Carpe Now". Given the upbeat, lighthearted nature of the brand, as well as their commitment to denim and quality clothing, we created a content program called “Bag Check” to integrate their Fall staples with the voices of relevant emerging artists around back to school.

After a long search, we secured the emerging boy band In Real Life. The boys were about to go on tour and were excited to be a part of the program. They recorded 1x :30 audio spot and we used their audio to create an additional stop motion video. The content was supported on Spotify through paid media and off platform through social media and Spotify Codes.

Roles: Strategy, Creative Lead, Production