In the summer of 2020, I worked with a team to deliver a series of spots to communicate Netflix’s offerings to their six target audiences: Gen-Z's, value-conscious consumers, families, Boomers, entertainment enthusiasts and mobile-first users. The spots speak to the different needs and concerns of each target audience while still grounded in the Netflix tone and value propostion. In addition, we also created two audio ads that ran natively on Spotify during this time.