A TikTok channel for those who want to TikTok better…

While TikTok dominates the cultural conversation, many marketers were left wondering: but how?

In came GRPHG (pronounced Group Hug): a TikTok channel dedicated to demystifying the TikTok landscape and inviting our community to create together.

We tapped an arsenal of TikTok Creators, social media managers and industry thought leaders to discuss their success stories, how they make content and ultimately share their TikTok secret sauce. Because at the end of the day, TikTok is all about co-creation.

The channel soft launched at Adweek 2021 with a custom song by the band Lawrence, followed by a strategic content rollout with agency partners Special Guest. Within five months, growing the channel to 32k followers with minimal paid support. It was a true masterclass in how to launch and grow a brand account on TikTok while providing utility to our community and knowledge sharing with our Creators.