Hefty Box Tops

Hefty is the only trash bag that supports the Box Tops for Education program.  The #SaidNoSchoolEver campaign grew from the truth that every school could use extra money and often times teachers dip into their own pockets to help their students. With a combination of online videos and memes we were able to effectively and honestly speak about the plight of the modern teacher in a way that was also meaningful to Hefty and Box Tops. 

#SaidNoSchoolEver was featured on AdWeek, Marketing Land, The Creative Ham, Washington Post, and recieved countless user generated content and retweets.